Context
Ikbenfrits.nl is a start-up in online mortgage advice, a fairly competitive market. The startup consists of an active team of 19 employees.
“Ikbenfrits.nl is an outsider in the mortgages market. Without rusted systems, innovative and a little rebellious. Frits provides advice in plain language, is always honest and 100% independent. Sounds logical, right?”
Challenge
How can we accelerate current growth and expand visibility in other niches? We need a clear content strategy and the team wants to focus on developing new skills. In addition, it is important that we institutionalise a process to ensure that we pay regular attention to the marketing and growth of our platform.
Approach
A Growth Architect from Bammboo has given three months of support to the core team. Through workshops, training and weekly coaching for both teams and individuals, the Ikbenfrits.nl team is ready for growth. The focus of the workshops was on Growth hacking, content strategy, and Marketing Automation.
Results
The team has set up an effective Growth process and manages the skills to monitor and develop this. Marketing automation has been implemented and provides good conversion rates. In addition, they have been able to raise a large investment to support this growth.
3
Months
248
More website visits
205
Click Through Rate
422
Clicks organic
272
More emails received
